If you’ve realized that calls are a vital part of business marketing, you may wonder about the relative advantages of calls from onsite employees and an answering service. You may have worked hard to build a team that operates seamlessly in a single location, but that doesn’t mean you can’t outsource some essential tasks to help your employees work on things that will grow the company. People who work at a business answering service are trained to deal specifically with calls and don’t have other distractions during their shifts. The main advantage of an answering service is that it helps everyone in the company focus on specific things.
Getting Focused
A regular assistant may be great at receiving calls and answering questions, but those who work for an answering service focus their entire time on the business of answering calls and conversing with customers. Onsite workers may be involved in a number of other things, and that distraction can communicate in a phone conversation with potential customers. Many people feel turned off when they don’t believe they are being listened to, and this includes people who call a business answering service. Having people focused on calls and only on calls can make a substantial difference to customer satisfaction.
Specialty Training
In addition to the fact that people who work for an answering service tend to zero in only on calls, they are also specially trained on how to relay information and to establish a rapport with callers right from the start of the conversation. People who call for information are not only asking for facts or help, but also want to feel that their concerns are heard and that the person on the other end of the line really is prepared to help them. It isn’t easy to maintain this level of social focus all day without training, and this is the advantage workers at an answering service provide.
Substantial Savings
You may save money with a business answering service, not just from the lower price tag, but also with increased efficiency and less overhead. Because a service allows you to more easily monitor calls, you can get an idea of what marketing strategies are working and which aren’t. You can also see what times of day tend to receive the most calls and vary your service accordingly. The enhanced call monitoring capabilities provided by an answering service can help you increase efficiency and cut waste. In addition, you don’t have to worry about overhead and other expenses incurred with an in-house calling staff. You can free up office space you would use as the area for making telephone calls and can cut down on underperformance. Many offsite answering service providers are less expensive, with all of these considerations, than hiring people to make calls in-house.
Focus on Growing Your Business
Not only will your office space be freed up for other tasks, but without having to focus on staff making calls, you also can let your answering service deal with these issues. This frees up your mind and your time to finding ways to further grow your business and creating solutions that will work for your company. You can also rearrange your staff and put them in positions that are better suited for them.
The advantages provided by a business answering service are concrete and intangible. You can calculate how much you will save on labor costs and overhead, but the real value comes in the ability to give your customers focused people to answer their questions, plus it gives yourself and your company plenty of room to grow. Focus your calls in places where they can be done the most efficiently and make it your job to succeed in business.
Let VoiceNation help you succeed today! Give us a call at 877-774-1717 or view our live answering pricing and sign-up on the spot with our instant activation.
