December 27, 2007
VoiceNation Launches Free Business Intelligence Service that Analyzes Calls
Atlanta, GA (PRWEB) December 1, 2007 — In a survey of over 500 small and medium-sized businesses, VoiceNation found that more than two thirds of the survey participants reported that they can’t track incoming phone calls and lack the critical information needed to distinguish the number of calls made by potential new customers from calls by existing customers for account maintenance or support.
VoiceNation provides a number of reports to analyze call traffic patterns and provide the critical business intelligence that customers are requesting. One such report utilizes Google Maps technology to pinpoint the geographic regions where calls originate. These reports are visual and they tell a story.
Nearly 75 percent of the respondents did not know how many incoming calls were routed to their sales or technical support teams. And three- fourths agreed that having such Business Intelligence information could give them a competitive edge.
In response, VoiceNation, the leader in offering virtual voicemail services, has added free Business Intelligence features to its flagship voice communications service – becoming the first voicemail and virtual PBX company to offer this important insight to small businesses.
“Telecom Business Intelligence can provide a competitive edge to any small business and help improve everything from marketing to support,” said Jay Reeder, VoiceNation chief executive officer. “Companies can now tell at a glance what types of calls they receive, and discover how they can shift resources to better serve their customers.”
The 2007 survey was sent to more than 500 companies across the country, in industries including manufacturing, shipping, electronics, general contracting and real estate. About 500 of the companies responded to the survey, which was conducted by VoiceNation.
Other key findings include:
– 63 percent did not know the exact number of calls their business received each day.
– 72 percent said they would adjust their advertising and marketing if they could precisely track where their phone inquiries were coming from.
– 72 percent said they would adjust their service processes to create happier customers if they could track the number of service and technical support calls.
“Any business — a Realtor, mortgage broker, or insurance salesman — doing TV or phone response advertising and marketing campaigns will benefit tremendously from our new service,” Reeder said. “We’re providing a number of reports to analyze call traffic patterns and provide the critical business intelligence that our customers are requesting. One such report utilizes Google Maps technology to pinpoint the geographic regions where calls originate. These reports are visual and they tell a story.”
Today, many VoiceNation competitors provide small businesses a spreadsheet of numbers and they have to meticulously sift through the list, analyze each call separately, and then draw their own conclusions.
VoiceNation takes basic caller ID information and converts it into real-time statistics and demographics, which allows customers to immediately evaluate their marketing campaigns. Customers get reports based on day or time of the week, top cities, top area codes and much more. These reports are available in different types of charts and graphs, and can be exported in five formats including PDFs, Excel and Word. Customers can instantly access the information through their online VoiceNation account.
For more information, contact Graham Taylor at 1-866-766-5050.