Worldwide Brands Expand With VoiceNation Live Connections
VoiceNation’s live answering services are utilized to expand brand reputation in a world where being connected counts most.
Buford, GA (PR Web)
October 12th, 2011 – Big brands continue to build brand awareness and increase customer commitment by connecting with consumers through VoiceNation’s live answering services. Building a brand is like building a reputation. Understanding and expressing your brand’s identity promotes long term growth. In today’s struggling, yet new business world, a bigger and finer brand is essential.
BusinessDictionary.com defines branding as “the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaign with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”
According to va-interactive.com, a brand represents intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It gives the perception to customers and prospects that there is no product or service on the market quite like yours.
Redefining your brand is unnecessary and can do more harm than good, but making positive changes to adapt to an evolving, technology-based world is necessary. Brands were marketed differently 20 years ago, therefore, marketing strategies must transform.
New-age technology has created a fresh platform for companies to grow and connect with their consumers. What used to be a static message campaigned to an audience is now an interactive conversation giving a community a unique experience. Social media has allowed companies to interactively engage with their target market while staying connected on a daily basis. David Fischer, Facebook’s vice president of advertising and global operations believes “brands are better in a connected world.” “The way and speed with which people discover, process and share information has changed dramatically,” states Paul Isakson, Head of Strategy at space150.
Strong brands can be built but also must be maintained. Keeping a successful perception of your brand afloat when competition is tough means making the extra effort to ensure your current customers are satisfied. Many companies take advantage of VoiceNation’s live answering services to continually meet the needs of their consumers. When most businesses provide their customers with a number-prompt recording, a live, industry-specific, professionally trained operator can give your customers instant gratification.
Live answering services guarantee your company stays connected by never missing a call, but also supplies huge advertising benefits. Zambezi, Inc. of Venice, CA raves, “their unique phone services were perfect for our client’s advertising needs, as well as affordable. With strong customer service and tech support, VoiceNation is a great advertising partner, and we look forward to working with them again.”
The fact is; brands have a place in social media. Millions of connections are happening every day. Marketing your product or service using the array of technology available to connect your brand to your consumer fills the gaps and ensures your message is received and then perceived. In addition, quality voicemail applications and call center representatives assist in establishing a reputation that your company is consistently available to connect with your customers, promoting good regard. A successful business-oriented company with a product or service can reach their audience by participating in the new-age technology experience.
VoiceNation, America’s leader in virtual PBX and voicemail was founded in 2002 by president Jay Reeder and opened their Next Generation call centers in 2009. The company has grown to serve more than 40,000 customers including FEMA, Blue Cross/Blue Shield, Dell, AIG and the U.S. Coast Guard. They leverage the very latest in proprietary technology solutions in order to deliver quality call answering services at the lowest cost to their customers. To learn more about VoiceNation and their services, please visit www.qualityansweringservice.com.
For more information, contact:
1.866.766.5050, ext. 107