¿Cómo te sientes cuando estás tratando de comunicarte con alguien, pero no te entiendes?
It is very difficult to communicate when there is a language barrier between two people, even more so when it is between a business and its customers. Frustration can build, money can be lost, and at the end of the day, no one involved is happy. In doing business these days, you must get a lay of the landscape, know who your customers are, and meet them at their needs to be able to be a successfully business. All of this can be seen by just looking at the demographic landscape of America these days.
Per a study done in 2015 by the Instituto Cervantes, there are 41 million native Spanish speaking people in America, with another 11 million who are bilingual. This places the United States as the second-largest Spanish-speaking country in the world, just behind Mexico. It is estimated that by 2050 there will be over 150 million Spanish-speaking people in the United States, which would make it the largest Spanish-speaking country in the world. That is wild to think about!
As you can see, from a business owner’s perspective, overcoming the language barrier for your business is not a “nice to have” item on your checklist anymore, it is a “must have”. Instead of having to worry about the intricate details of hiring, staffing, training, etc. with having bilingual reps, you can enlist a bilingual answering service, or a bilingual virtual assistant if you will, to handle that part of your business for you. Just like utilizing a live answering service for the English-speaking side of the business, the benefits are numerous for hiring a bilingual answering service that can handle all your clients and customers.
Benefits of using a bilingual answering service:
A real professional experience with professional call experts.
When you enlist the help of VoiceNation’s services, whether bilingual or English-speaking, you can rest assured that you will be getting the highest level of service, with professional call experts who are thoroughly vetted and trained to meet the changing and growing needs of your business. Our reps receive daily training on customer service, business needs, and professional growth. They are second to none!
Expand your business without the extra expense.
By using a Spanish-speaking answering service, you will be able to tap into markets that might have been closed off to you before and effectively meet the needs of customers that you might already have. In doing this, you will save money and time by not having to deal with the hiring process or paying for extra employees. Your business can expand with a live answering service at a fraction of the cost of bringing on and training new staff. All of this being done while increasing your revenue. It is a win-win for you and your business. Did we mention that this is all done without any extra expense over our normal answering service plans? Yep, no extra cost!
Comfort to your clients and customers.
When you can meet the needs of your customers in their own language, you are not only providing comfort and commitment to them, you are increasing your brand awareness and creating consistency no matter what language is spoken or where the customers might be from. This helps in creating “fans” for your business who are committed to you and will spread the word about what you have to offer. It helps send the right message to your customers who are more comfortable speaking Spanish than English. We all know it is so much easier to have our questions answered, problems fixed, or our order taken care of when there are no barriers in communication. It is comforting to all of us.
These are a few of the top benefits that your business can and should enjoy by enlisting the help of a bilingual answering service. It is not limited just to these, we are sure your business will experience many, many more. Here at VoiceNation. We understand the fast-changing dynamics of business. That is what has kept us on the leading edge of the answering service industry.
To begin growing your business and really meeting the needs of your customers, sign-up for your bilingual answering service experience today. Check out our low-cost answering service plans and change the dynamics of your business today!