VoiceNation is no stranger to video blogs. In fact, we love them! Video blogs have been around for many years, but they have recently increased in popularity due to a number of reasons – equipment availability, evolving technology, and the human need for interaction, just to name a few. When it comes to marketing, video blogs give way to creative juices. They enhance the capability to brand, share, connect, and build relationships. They’re personal and can distinguish companies apart from the rest – if done correctly. So what goes into producing a high quality video blog?
Here are a few tips to keep in mind to help you go pro with video blogs:
Invest in good technology.
To produce high quality video, you need to design a set with audio equipment, sound control, lighting, and of course, industry standard cameras. Professional equipment is the biggest differentiator between quality video and amateurs.
Give your audience relevant content.
First, define your target audience and then answer this question, “What do they want to take away from my video?” Keep your audience in mind throughout the script writing process and then use your video to tell a story. And remember, people want instant gratification and have short attention spans, so keep the video to about two minutes in length.
Create a variety of videos.
Video blogs are about creating fresh, new content. You can produce “how to” videos to inform and educate your audience. And then change things up by conducting video interviews on topics your audience will find helpful.
Your video needs to be sharable.
Not only do you need to create content people are interested in, but people need to be able to search, find, and share the video with their inner circles. First, write a unique title and summary of your video. Post videos to YouTube with their strategically given title, description, and keywords. Embed the video on blogs, company dashboards, and anywhere you can think of. Embedded video is prone to more views than a standard link. Plus, social media is a great way to engage with your audience and make them aware you’ve just posted a new video. You’ve got to promote it and market it to increase SEO and gain views.
VoiceNation’s bonus tip:
Use your video to make them smile.