Building strong relationships with clients is a great way to boost sells, enhance customer service, and improve customer retention. Companies of all sizes go about it in different ways, but all can agree, customers are key to long-term success. So, what strategies can you take to ensure your customer relationships are being managed properly? For starters, you need a plan to get connected and stay connected.
Connect With Customers on Social Media
In today’s technology-based business world, most companies have some sort of online presence. There are multiple social media platforms to choose from and a variety of ways businesses are utilizing their features to help business boom. So go after them. Follow your customers on Twitter, Instagram and Pinterest. Like their page on Facebook. Start a conversation with hashtags that refer back to your brand. Social media is a super easy way to show them you’re interested and create an open line of communication. Plus, you don’t have to flood their inbox to announce a new promotion, coupon code, or product update.
Feature Customers Through Case Studies
Customers LOVE to be featured and promoted; it’s free advertising for them! But more importantly, case studies help you get to know your customers better. Customer case studies allow the customer to express specific pain points, talk about the solution you provided, and discuss overall satisfaction with your product, service, staff, customer support line, and more. Ultimately, both you and your customer benefit and therefore, strengthen your working relationship.
Similar to case studies, adding testimonials to your website is free exposure for your clients and give others a solid review of your service. You can designate a testimonials page and/or sprinkle them around your site. Just make sure you have your customers’ approval before you publish any information.
Broadcast Video Updates
Videos help people connect with people. They are personal, interactive, and should offer the viewer more, useful information that isn’t found on the webpage. Text can only say so much, so add another element to your company brand and give viewers a glimpse of your company culture. Produce videos based on customer interests, whether that be industry-related topics, product updates, company news, new promos and coupon codes, etc.
Offer Quality Customer Support
Quality customer support is going the extra mile to exceed customer expectations. Answer their incoming call promptly and/or return their call in a timely manner. Ask for customer opinions and suggestions, conduct surveys to gage customers. Bottom line, treat your customers how you would want to be treated.